Multi-brand
Independent brands. One admin.
Give each brand its own identity, lobby and local settings. Manage them from one place.
Explore multi-brandTHE WHITE-LABEL iGAMING PLATFORM
ONE STOP PLATFORM.MULTIPLE BRANDS.READY TO LAUNCH.
Launch your online casino with players, payments, games and operations in one place. Build distinct brands. Manage them through one NEWGEN admin.
AI & AUTOMATION
Less repetitive work.
AI support, content drafts and campaign workflows through CS and Marketing premium modules. Your team keeps control.
Explore AI & automation01EXPLORE THE PLATFORM
One platform. Every essential.
Players, payments, games and reporting. Add premium tools as your operation grows.
Core platform
Premium modules
Provider connections and commercial scope are agreed for your operation.
View the full platform02FROM PLATFORM TO YOUR PLATFORM
Make the next move
with a clear plan.
Start with an established product foundation. Focus the setup on your brand, your providers and the way your team operates.
Talk through your setupChoose your brands, markets and team structure. Select the premium modules and provider connections your operation needs.
Brand scope · Modules · Provider requirementsBring your identity, domain, language and currency requirements. Configure the lobby, content and operational access for each brand.
Identity · Content · Team accessConfigure the agreed providers and environment. Test player journeys, transactions, permissions and reporting with your team.
Integrations · Testing · Operator trainingReview the configured platform, complete onboarding and confirm operational readiness before agreeing your go-live plan.
Readiness review · Onboarding · Launch planTHE DETAILS
Good questions.
Clear answers.
What is NEWGEN?
NEWGEN is a B2B white-label iGaming platform for operators. It combines a branded player experience with the administration tools for players, payments, games, promotions, analytics and multi-brand management.
What is core, and what is premium?
The core platform covers player management, payments and transactions, games and promotions, analytics, and brand CMS with access controls. Customer Service, Marketing, Agents, Finance & Accounting, and Player Engagement are premium modules. Provider connections and commercial scope are agreed for your operation.
Can each brand look and operate differently?
Yes. Brands have their own identity, domains, theme, content, lobby configuration, languages and currency settings. Your team works through a shared administration environment with brand-scoped access.
Which games and payment providers can I use?
NEWGEN includes game catalog and payment-channel management. The specific providers, markets and commercial agreements needed for your launch are confirmed during scoping. This website does not represent a guaranteed provider list.
How quickly can we launch?
Timing depends on your brand assets, selected modules, infrastructure, provider connections, testing and applicable approvals. We define the launch plan around those dependencies. No fixed launch time is promised here.
BUILT AROUND YOUR BUSINESS
Your next brand.
Explore the player experience, walk through the modules, and find the right setup for your operation.
Plan your platform demo